美国网络营销 (Digital Marketing) 干货分享 - 东湾创业群Speaker Series 4/13
Idea Campus International Business Incubator
8407 Central Ave Newark, California 94560
Monday, April 13, 2015 from 7:00 PM to 9:00 PM (PDT)
Part I – Intro & Trends 什么是Digital Marketing 快速变更的美国营销市场 Trends & Spotlights Traditional Marketing vs. Modern Data-Driven Targeted Digital Marketing Channels in Digital Marketing Pricing Range in Digital Marketing Part II – Closer Look Google vs. Bing SEM vs. SEO Social Media (Facebook/Twitter) & Video Marketing YouTube Advertising B2B vs. B2C (e-commerce) Online Marketing Account & Campaign Structure Part III – 用人 怎么发掘/启用/评估 Digital Marketing 的人才？ Marketing for Startups Branding, Advertising, and PR Part IV – Marketing Agency Agency: An Insider Story 初创公司应不应该使用Agency？ 什么时候应该启用 Marketing Agency？ Agency Pricing Agency的优点和缺点 怎么和Agency打交道？ Part V – Case Studies 我经手的美国案例分享 Top 10 List – Digital Marketing Tips & Lessons About The Speaker Kelly Han is the head of marketing at an on-demand delivery o2o start up in Los Altos. She is an MBA graduate from UC Berkeley Haas School of Business. Previously, Kelly worked at a boutique digital marketing agency in San Francisco, managing SEM/Social Media/Display/Video marketing campaigns for B2B & B2C companies in various industries ranging from ecommerce & retail businesses to enterprise software. She is very efficient in building an entire digital marketing account from the ground up. Kelly acquired traditional marketing skills working as a product marketing manager at Abbott, where regional sales, conferences, and trade shows were the main channels to acquire and nurture leads. Kelly started her career as a research scientist at BioMarin Pharmaceuticals after completing her undergraduate degree in Molecular & Cell Biology at UC Berkeley. She helped to grow the $300M biotech startup to a $20Billion Wall Street darling.
东湾创业群东湾创业群由两个微信群组成， IT及非IT群。 想加入IT创业群的， 请联系微信号wade785。想加入非IT创业群的， 请联系微信号alangaoxing If you would like to be a speaker and share your experience/insight/story, please contact wade785 on wechat.
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发表于 2015-4-13 17:29:40
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